CES cooperates with 
2005 QWE 
  The global strategic partner of CES- Qingdao World Expo (QWE) -eventually 
appears. International Consumer Electronics Show, Alaska, USA , known as CES, is 
the world's biggest consumer electronics expo. It is informed that CES has 
formally chosen QWF as its sole global strategic partner recently. It is not 
only the first time that CES goes overseas but also a symbol that Qingdao will 
be the next focus of global consumer electronics industry.
  The success of 2004 Qingdao World Expo has not only exhibited its worldwide 
impact but also attracted CES and the world consumer electronics industry with 
its potential business opportunities. This is a crucial factor in contributing 
the cooperation between the two strengths and the main reason why CES 
immediately determined to cooperate with QWE after half year's investigation. 
  It is reported that CES mainly appreciates five advantages of QWE: first, 
besides the USA, China is the country of the fastest growth and the largest 
market space for consumer electronics; secondly, Qingdao is China's biggest 
production base with its inherent industry advantage; thirdly, QWE is 
intrinsically the biggest of its kind for consumer electronics in the 
Asian-pacific area; fourthly, Qingdao lies in the golden delta surrounded by 
China, Japan and Korea, thus can trade directly with more than 50 countries; 
fifthly, the Chinese government puts great expectations upon QWE with a firm 
determination of success.
  From 2005, the Qingdao home appliance exhibition will be converted to that 
of China's consumer electronics most characteristic of globalization. QWE will 
not only formally change its name to China International Consumer Electronics 
Show, but also delineate from ordinary home appliance exhibitions in terms of 
the exhibiting content, form, participating enterprises, audience, etc.
  By then, the world's top consumer electronics enterprises, technologies, 
the most influential heads and the biggest purchasers will gather in Qingdao, 
bringing new opportunities for the industry. It is also informed that 2005 China 
International Consumer Electronics Show will cater to the new global development 
trend of the industry under the background of '3C Convergence & Seamless 
life', constructing brand-new platforms for the application of the new 
technologies and products in the actual life. (Li Xiaohua)